i-Bonus works with any offline and online business, which involves seller on one side and buyer on another.
We work with internet shops, insurance companies, cinemas, pharmacies, beauty salons, tyre services, services, cafes, restaurants and coffee shops, grocery chains, any retail.

Addition - During purchase, cashier offers a gift to a customer, if customer agrees then cashier scans the receipt, and enters the customer's phone through the application.
The customer receives SMS with receipt and the gift.
From this moment a customer personal account is created in CRM system with data about the customer.
Electronic loyalty card is also created.

Write off – Cashier scans electronic card of a customer or manually enters customer’s phone number.
Customer’s record opens up in the App.
Cashier enters number of points to be written off, then prints receipt at the cash register.

Order history - In the order history you can see data about a customer.
Order record contains more detailed information.

The biggest deception is that a customer wants to download a mobile app or carry many plastic cards in their wallet.
This is a downside of many loyalty systems.
i-Bonus cares about your customer.
A customer does not need to install an app or obtain a discount card, this irritates customers and is very outdated.
A customer is assigned to a mobile phone.
Additionally we issue electronic loyalty cards that are saved in a default app Wallet.
A web version of a customer’s personal area is also available, which stores all information about cards, orders, points, etc.

Hence the system can be used by either customers with modern smart phones or customers with older phones.

Yes, for this you will need to add DNS setting into registrar of the domain name. These can be seen in the personal area.

This is a pre-installed factory application, which stores bank cards and coupons. i-Bonus is integrated with this application, and electronic card of a customer can be added to this app.
For iOs user it is Wallet
For Android it is G-Pay

Earned points can be spent only within your business. This is the main difference from other systems. You add other sales outlets and shops by yourself where earned points and gifts can be spent.

We provided an option to start working with any cash register. Interaction with a customer takes place in the cashier’s app, which is installed on Android iOS. There is also a widget for POS software that operates on Windows. Therefore integration is not required. Nevertheless, if you wish to integrate the system with your POS software or your cash register, this can be achieved in the following ways:

Manual method - You add manual discount into your cash register. During write off of the points, before printing of invoice you write off points using our application,
then at your cash register.
In the end you print an invoice with sum reduced by number of loyalty points.

Automatic method - During addition or write off of points, we connect to your processing unit, which you need to set up. We send to the processing unit data about a customer and amount of points to be added or written off. You process received information and pass it on to your POS system.

Example of a request.

Deep integration - Using your API, you can integrate function of write off and addition into your POS software.
Send request to technical support team and we will connect you with developers.

Yes, our platform has a life of its own and does not interfere with others :) Moreover, if you have your own system, it can be enhanced with our technologies.

i-Bonus – is an innovative platform, which combines neural networks, integration with advertisement channels and social networks, it has a module to work with online cash registers, loyalty systems. It can work as an independent loyalty system (discounts, cashback, coupons) as well as integrate with external loyalty systems, enhancing them with its unique technologies.

This depends on legislation of the country in which your business operates. For internal and accounting record keeping all discounts that you provide to customers can be shown in the accounting system. For example for Russia, Cashback points can be recorded as discounts on an invoice. Please note that for some type of goods a discount cannot exceed 50%. Coupons for a particular product or service can also be recorded in an invoice with a zero price, for this it is necessary to include the label as “promotion”.

Initially, existing customer database needs to be digitised in order to build up automated algorithms for attracting new customers. Digitising of customer database takes place automatically during earning of loyalty points. All you need to do is send a copy of a receipt with a gift to a customer.
Then i-Bonus analyses your database using neural networks, finds similarities based on their behaviour and searches prospective audience in the internet taking into account geolocation of your business.
Analytic algorithm has machine learning, therefore if something changes in behaviour, for example weather and time of the year have changed, search algorithms will automatically change.
When prospective audience is found, advertisement is automatically sent to these users. All you need is to decide on the maximum price, which you are willing to pay for a prospective customer and timely top up your balance in the advertisement account.
Based on a beauty salon experience in a centre of an average town with population of a 50-100 thousand people ± 5£.

Statistics shows that in a city with population of a 100 thousand people the cost of a new customer is circa 5£ excluding a gift. However, the cost can be higher or lower depending on activities of competitors in the region.
* The calculations include average price in the following spheres – HoReCa, Services, Coffee shops.

In accordance with legislation you are sending a receipt to a customer in line with FL No 54, there is no need to obtain permission for this. Then on the receipt page a customer accepts that with his next action he confirms his consent for processing his data.
Important! We do not do mass SMS messaging, we show targeted ads, therefore there is no need to obtain permission for receipt of SMS.

The system works in any country and with any currency.

There is no set rule for this, it is important for it to motivate a customer to return to you and this is what the loyalty system is needed for. We can share an observation we made but the final decision is up to you.
Welcoming points for a new customer – 3-5£ or a particular item or service, for example, free Coffee on a first visit.
For regular customers Cashback of 3-5% from the total spend works very well, and gift for every 5th purchase, for example, every 5th coffee or business lunch for free.

If your business already has a loyalty system then it can be brought to a new level and integrated with our platform.
How does this work: A definition of “external loyalty system” is introduced into the system.
During addition or write off at cash register, i-Bonus sends a request to external database sharing ID of a customer, in return it receives information on how many points to add or write off.
This way i-Bonus simply shows balance from external system, enhancing functionality with modern technologies.

We have a franchise, you can join it and earn up to 50%
Submit your application.

Despite a wide range of capabilities, the system is affordable to any entrepreneur.
Payments depend on sales outlets:
Single platform connecting charge is 100£
0 + 49£ /month
5 + 199£/month
30 + 499£/month
50 + 699£/month
70 + 1399£/month
Customer digitisation - for free

PUSH notifications - for free

Update of database depends on quantity of requests. Bundles can be purchased. Payment is charged for a successfully found profile.
Bundle of 1000 profiles – 10 pence/profile
Bundle of 5000 profiles – 5 pence/profile
Bundle of 10 000 profiles – 3 pence/profile
Bundle of 50 000 profiles – 2 pence/profile

SMS receipt - 3 pence.
(as an option for large customers we can connect own sms provider for sending receipts. For customers with more than 1 million receipts per month).

In order to pay for the services, a merchant will need to top up their account balance. Payments for services are charged to your account without notice.
For example – your account balance is 100£, a customer was charged 10£ for SMS bundle, and 30£ for subscription fee. Remaining balance will be 60£.
Payments for a monthly fee will be charged daily from your balance. Therefore, if a customer added a new sales outlet, which is part of another tariff zone, then corresponding amount will be charged from your account balance. If tomorrow the number of outlets will decrease then the write-off will decrease as well. Bundle services by default are set up for “auto renewal”, which means that once the bundle is expired then by default the same bundle will be purchased again.


Each service has its own balance. For ease of use the advertisement services have 3 types of balances: reminders for current customers, attraction of new customers, present a discount. Different types of balances allow using only what is required. If new customers are a priority, a balance can be topped up with a large sum of money and so on. The ad campaign balance can be topped up with any sum. Auto renewal service is also available, i.e. once balance is used up it can be automatically topped up with the same amount as previously.

*Charges will be made by specifically created internal services.
Merchant’s balance will be available in PiPo.

Technically we provide tools for data analysis. Analytical data about a customer, which we obtain from open sources, is available inside entrepreneur’s personal area, which can be accessed only by the entrepreneur. From the start, entrepreneur obtains consent from a customer for processing of his personal data and subsequently passes processing of personal data to LLC “Ai-Retail Rus”. At the same time in accordance with item 5 of article 6 of FL “On personal data” the responsibility for security of personal data lies with the party, which first obtained access to these data, i.e. entrepreneur. Being an operator for processing of personal data (Order RKN No290 dated 03.10.2017 reg. No77-17-008327) LLC “Ai-Retail Rus” fully conforms with requirements of Russian legislation on processing of personal data and assists entrepreneurs to comply with these requirements as part of usage of i-Bonus software. For example, any personal data of a customer uploaded by an entrepreneur will be stored by LLC “Ai-Retail Rus” on the servers of the country where the entrepreneur operates its business. For Russia the data is stored only on Russian servers.

In accordance with FL-54, a customer has the right to request electronic copy of a tax receipt. LLC “Ai-Retail Rus” provides issue of such receipts. Following the link received in an electronic message, a buyer will be offered to leave feedback on quality of service and purchased product. Upon completion of a survey by pressing button “next”, the buyer gives his consent for processing of his personal data.

Yes. There is different fiscal policy for different countries and i-Bonus supports different fiscal systems. It is possible to work in sum only mode:

or take data from preliminary invoice, which is not a fiscal document.

And what is the cost of advertising your business? What is the price of a billboard, cost of advertisement, cost of a promoter?

Cost of a billboard (1 unit for a month):

- Size 1.8m x 1.2m from 400£ a month.

- Size 2.7m x 3.7m from 1000£ a month.

Bus from 1 sq.m : 100£, entire bus from 500£.

Placing ads in public transport:

- Size 1.8m x 1.2m from 500£ a month.

Radio Ads:

- Average cost of a single 30 second ad from 100£.

Promoter sharing flyers – 10£/hour + printing costs.

Cost of a manager, which looks after marketing is minimum 500£.

And with us you receive full automation with numbers down to a penny.

Unhappy customer will tell 10 people about it and you will never know. Timely reaction to a negative feedback allows you to take measures to turn an unhappy customer into a regular customer.

Excellent, our platform does not interfere with this system, you can use different systems and find out which one is more effective. We are interested in win-win situations as we receive monthly subscription payments.

Cost of issuing a plastic loyalty card is 2£ on average + minimum print out of at least 100 cards.
With us you receive electronic loyalty card for 3 pence (sms cost).
Our card also reminds a customer when he is near your facility. And this is free of charge.
It is also environmentally friendly because plastic will eventually be thrown away and do harm to the environment.

Update of database without questionnaires – what is the cost of completing a questionnaire? Even considering hourly work of a student and time to fill it in + patience of a customer.
Are you certain that your customer will fill in all data about him and that he will even do it? In our case this happens in the background. Moreover, paper questionnaires do not allow you to show this customers your ads going forward.

We operate from 1998, we have more than 5 businesses, you pay monthly and all your data can be downloaded at any time.

Cost of sending a single sms to current customers is 2 pence + this is very imposing and many customers do not even read SMS.
Soft touch replaces any circulation of PUSH notifications and messages and is more effective.
Cost of such a contact is on average 0.3 pence, which is much less than cost of SMS and a customer will definitely see it.

This is true, because we are not a loyalty system, we are a marketing platform. A loyalty system on its own does not have anything extraordinary. Our platform replaces for you a loyalty system, marketing specialist, feedback aggregator, it brings new customers, etc.

For this we have integration and readily available apps for POS systems. Work with apps is convenient for start-ups and small businesses, which wish to start working today.

Any loyalty system requires input of data about a customer by scanning or reading a card. In our case, you can also scan a card, which improves work speed up to 4 times. Applications integrated into the cash register also save time for readings of QR codes. Therefore speed of service only depends on availability of equipment (scanner) and method of integration.

We can help with seamless migration to our platform. You simply need to download data in any format and we will upload it to our platform.

If you need a quick answer then theoretically yes but in reality no.

Let’s explain:
What does a router do? It does exactly two things:

1. Scans passing audience, marks them as “visited the place”, “passed by within 50 m”, “passed by within 100 m”

2. Adds the audience into the advertisement account.

Then as usual an experienced marketing specialist has to enter into an advertisement account and set up an ad campaign, make something creative for each targeted audience. If you have a smart marketing specialist, he will at least separate ad campaigns into segments by interests but what if you don’t have one?

Then people watching news on NTV at dinner and occasionally browsing sites like “yellow press.rf” potentially will see ad for this facility. This is the magic of a wi-fi router)

What do you think, will a man interested in football, who wants to know the score of yesterday game between CSKA and Zenith, notice an ad for lingerie shop or ad for Indian carpets at wholesale prices?

It may work if he is offered beer coupons for 5 beers at a cost of one)

Next aspect, routers upload audience into mytarget and Yandex, which means that you will not be able to place ads in the best places – Instagram and Facebook, and these are the best for impulsive purchasing.

Third reason against buying a router for let’s say 400£, when the same functionality can be achieved via an advertisement account by selecting geolocation and correctly setting targets to “visiting offline outlets”.

What is the conclusion?

- It works but requires a very good specialists for managing it, might be more expensive than simply placing a promoter on the street;

- This can be done even without a router;

- Cost of a customer will be expensive because this type of marketing platforms do not provide cheap traffic.